THE LEN + MCADDY STORY
MEET THE WOMAN BEHIND THE BRAND
ERIN WALLACE – SCENTED CANDLES AND HOME FRAGRANCE
Hi, I’m Erin. I’m a wife and mom, a creator and an entrepreneur. I’m so glad you found us here at Len + McAddy, and would love to tell you more about our candle company. We are a Candle Company that makes Premium Scented Candles. To know why our products are so special, I’d love to tell you a little more about how we started.
When this all began, I was a businesswoman with more than 10 years of experience in corporate marketing and advertising under my belt. Essentially, I’d found myself in the role of analytical admirer by trade. Molding the message for popular furniture companies – my niche market – gave me the opportunity to train an eye for detail. Follow us and learn more about our home fragrance candle products. Shop Now and fall in love with our scented candles.
IT WASN’T ENOUGH TO SIMPLY CREATE A COMFORTABLE SPACE, I HAD LEARNED TO MAKE THE ENVIRONMENTS FEEL LIKE HOME TOO.
SCENTED CANDLES – THE STORY BEHIND THE NAME
I’m a busy wife, mother of three, and I needed that tranquility when two of my four children were diagnosed with autoimmune diseases.
My world was completely altered. Suddenly I needed to put my attention to what I was creating at work and offering my family at home.
I made the tough choice to say goodbye to corporate America and return home to care directly for my children. In my research, I found that meant fewer chemicals and getting rid of anything unnecessary. The goal was to cut through the clutter. And, I reimagined my home as it should be: safer, less fuss, and full of nothing but love.
And with that, Len + McAddy Home Candles (the name, a combination of 3 of my kids’ names) was born. My Candle Company business became a labor of love. Home fragrance became my passion. I began to rely on my skills in business to show me a new way.
CANDLES AS AMBIANCE HAD ALWAYS PLAYED A ROLE IN MY MARKETING WORK. AND IN SOME OF THE BIGGEST SHOWROOMS ACROSS THE COUNTRY.
I’d attended trade shows with two of them High Point Furniture Market & the Las Vegas Furniture Market. I realized designers understood that marketing has everything to do with piquing the customer’s interests through their senses.
AS A RESULT OF MY PASSION, DESIRE, AND A BUDDING ENTREPRENEUR’S SPIRIT, I TRIED MY HAND AT BEING AN ARTISAN. BUT I FOCUSED ON THE SENSE THAT MADE SENSE TO ME: SCENT, FOR INSTANCE.
You see, lighting a good scented candle was always relaxing for me after a day of meetings at work. The right smell helped clear the air after hours spent running behind busy children. Everyone knows how crucial aroma is in setting the mood for quiet time with the one you love. My dilemma was staying true to the health needs of my family. I’m always up for a challenge! I got to work to build a home fragrance scented candle company.
BRINGING THE BRAND TO LIFE
I began whipping up delectable scents for family and friends. I shared my research and discovered there were many others who welcomed the same easy self-indulgences Len + McAddy Candles provide. In the end, I was able to sort my favorite creations into two categories. The Home Collection, allowed me to play into my decade plus experience and offer products for at home or work. The Aromatherapy Collection, a pet project with a desire to heal nature of scent. I wanted to show how it had impacted my family.
Mixing what feels good and what makes sense takes skill. And I use every skill I’ve acquired, along with my love for my own brood to create something that works.